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Marketing & Digital Marketing Customer facing roles AI Simulations

AI Simulations

Skill Paths

Marketing simulations that assess strategic skills and develop existing talent. Screen candidates and upskill marketing managers on how they present campaign strategy, defend budget requests, and handle a PR crisis in real-time. Test their ability to analyze performance data and communicate marketing ROI to the C-suite. The definitive way to hire and develop data-driven marketers who can build brands, manage stakeholders, and prove their impact on the bottom line.

Marketing Project Manager: define a marketing campaign

You manage Macy's home collection campaign amidst challenges.

Skill Verification

Skills:Stakeholder Communication, Project Management Fundamentals, Negotiation

Communication Manager: boost brand awareness

You enhance Revolut’s media presence in the Dutch market.

Skill Verification

Skills:Event Public Relations, Cross-Channel Marketing Strategies, Persuasive Communication

Communication Manager: refine messaging to attract top talent

You revamp recruitment messaging to address BeBlue’s hiring challenges.

Skills:Communication Strategy Fundamentals, Presentation Skills

Brand Manager: define the brand strategy for a new beverage

You strategize the launch of Vampari's new health beverage.

Skills:Brand Positioning Analysis, Digital Brand Strategy

Digital Project Manager: define and agree sprint plan with collegues

You balance stakeholder priorities to finalize a sprint plan.

Skills:Omnichannel Marketing, Digital Project Management

Marketing Manager: define product launch strategy

You strategize a high-stakes product launch for TrendAdvancers.

Skills:Strategic Decision-Making, IT Stakeholder Management, AI Risk Assessment

Digital Marketing Manager: lead the digital expansion of an italian bike brand in the US

You craft a US market entry strategy for Benti Bikes.

Skills:Digital Marketing Fundamentals, Digital Advertising Strategy

Growth Marketing Manager: shift the strategy to find great leads

You refine NexMark's content strategy to improve lead quality.

Skills:SEO Content Creation, Content Strategy Development, Search Marketing Fundamentals

Subscription Marketing Manager: identify and solve a 40% churn increase

You tackle churn by advocating for menu expansion.

Skills:Customer Engagement and Retention, Digital Marketing Fundamentals

E-commerce Analytics Manager: work on mobile optimization and conversion

You boost mobile conversions for Zendo's online retail platform.

Skills:Mobile Marketing Strategy Development, Growth Potential Identification

Brand Manager: balance performance and brand marketing for a D2C brand

You balance brand and performance marketing at Veloria.

Skills:Digital Brand Strategy, Digital Marketing Fundamentals

E-commerce Manager: move to direct sales to boost margins

You lead a strategic shift to boost e-commerce margins.

Skills:Channel Analysis, Revenue Optimization

Digital Marketing Manager: manage a declining ROAS

You optimize LunaGlow's social media ad performance.

Skills:Social Media Strategy Fundamentals, Campaign Performance Monitoring, Creative Strategy Development

Performance Marketing Analyst: balancing budget between iOS and Android

You optimize PulseFit's marketing budget with data-driven insights.

Skills:Channel Analysis, Data-Driven Decision Making

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