Simulation Details

Nexora is a global leader in digital omnichannel marketing, specializing in creating seamless customer experiences that integrate digital platforms with physical touchpoints. Its proprietary “OmniBridge” technology enables real-time synchronization between online and in-store interactions, ensuring a unified experience across channels. Nexora’s innovative approach has earned it a customer satisfaction score of 92.3%, placing it among the top 5% in the industry. With an 18% market share, Nexora consistently outperforms competitors in customer engagement metrics. The company leverages cutting-edge tools like Jira for agile project management and its in-house “Insight360” analytics platform to process over 1 million data points daily, driving strategies that optimize loyalty programs and target high-value customer segments. Nexora’s success is built on AI-driven personalization, real-time analytics, and strategic resource allocation, enabling it to deliver impactful features like its “Unified Loyalty Campaign,” which boosted customer retention by 15% in six months.

Step into the role of a Digital & Omnichannel Project Manager at Nexora, and tackle a high-stakes challenge. You are tasked with mediating between two key stakeholders: Arjun Mehta, the Head of IT Operations, and Sofia Alvarez, the Senior Business Strategist. Arjun is focused on managing IT resource constraints, while Sofia is advocating for the immediate release of customer-facing features to maintain Nexora’s competitive edge. Your mission is to evaluate the global digital backlog, prioritize tasks based on business impact and IT feasibility, and propose a balanced sprint plan that aligns with both stakeholder priorities. Success requires effective communication, strategic decision-making, and the ability to build consensus under tight constraints.

– Engage in real-time conversations with Arjun Mehta to understand IT resource constraints and feasibility concerns.
– Discuss priorities and business impact with Sofia Alvarez to align on urgent customer-facing features.
– Propose a balanced sprint plan that addresses both IT capabilities and business objectives.
– Ensure both stakeholders feel their concerns are addressed and aligned with Nexora’s strategic goals.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Arjun Mehta
Head of IT Operations @Nexora

Sofia Alvarez
Senior Business Strategist @Nexora

Priya Kapoor
Director of Digital Transformation @Nexora

Organization

A global leader in digital omnichannel marketing, specializing in creating seamless customer experiences that integrate digital platforms with physical touchpoints.