Simulation Details

AdScreen is a leading European data provider specializing in real-time measurement and AI-driven optimization of TV advertising. AdScreen has expanded into five European countries, including Austria, Germany, Bulgaria, Switzerland, and its home market of Croatia. AdScreen’s flagship product, Apollo, is an advanced AI-powered platform that predicts TV ad reach and optimizes ROI for media campaigns with up to 92% accuracy. By analyzing live viewing data from over 10 million households, Apollo delivers actionable insights tailored to modern media consumption trends, outperforming traditional metrics providers reliant on historical data.

Apollo has demonstrated success in competitive markets, such as Austria and Germany, where it enabled significant ROI improvements for media agencies and broadcasters. However, AdScreen faces challenges in the Swiss market, where skepticism toward AI-driven solutions and reliance on established metrics providers are prevalent. To overcome these hurdles, AdScreen emphasizes its client-centric onboarding process, ensuring seamless integration into existing workflows and delivering measurable outcomes. With a proven track record and commitment to innovation, AdScreen is poised to establish credibility and drive adoption of Apollo in Switzerland’s high-value advertising industry.

Step into the role of a Sales Manager at AdScreen, tasked with securing buy-in from Lukas Meier, the Head of Media Strategy at a major Swiss media agency. Lukas is skeptical of AdScreen’s AI-driven TV ad measurement platform, Apollo, citing concerns about predictive accuracy, integration complexity, and differentiation from traditional metrics. Your mission is to uncover Lukas’s pain points through strategic questioning and active listening, then craft tailored, persuasive responses that address his objections and demonstrate Apollo’s unique value proposition. Consult Sofia Novak, AdScreen’s Senior Client Success Specialist, for guidance if needed, and aim to secure a follow-up meeting or commitment to explore AdScreen’s offerings further.

– Engage Lukas Meier in a one-on-one conversation to uncover his concerns about AdScreen’s solution.
– Craft and deliver tailored responses that address Lukas’s objections and highlight Apollo’s measurable benefits.
– Optionally consult Sofia Novak for advice on refining your approach.
– Secure a follow-up meeting or commitment to explore AdScreen’s offerings further.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Lukas Meier
Head of Media Strategy

Sofia Novak
Senior Client Success Specialist

Alex Fischer
Sales Manager

Clara Müller
Director of Sales

Organization

A leading European data provider specializing in real-time measurement and AI-driven optimization of TV advertising.