Product Manager is one of the most popular digital job role in the world. As more companies adopt digital and build products and services, Product Managers become critical figures to learn, design and lead the building of new digital solutions. In this path we are introducing you to the must-have skills a product manager should have to create digital products.
A lot of these skills are soft skills and some of them will definitely be more tech and hard skills, especially when it comes down to more technical areas.
This path is designed for people that are coming from different background but it will resonate a lot especially with people coming from a software engineering, project management or marketing background.
By Daniel Hokanson · VP of Product at Kaleyra · +1 more
Skill objectives
Chapter 01
Introduction to Product Management
This chapter will introduce you to the world of product management, what is means to be a product manager and what are the essential skills connected to it.
Skills: Web Project Management, CommunicationChapter 02
Intro to leadership and ownership for product managers
In this chapter, you will learn more about two critical skills of product managers. Their ability to lead projects, team and new initiatives and the importance of being true owners.
Skills: Leadership Coaching, Shared OwnershipChapter 03
Product vision: why it matters and how to define one
A clear Product Vision is the starting point for building great product experiences. In this chapter you will learn more about it, from what a product vision is to how to define one.
Skills: Product and Brand Positioning, Entrepreneurial Mindset, Product-Market FitChapter 04
How to manage your internal and external stakeholders
You will learn how to deal with existing internal and external stakeholders in your role. From colleagues to customers and partners, this is a great way to improve your ability to create alignment and explain your vision.
Skills: Stakeholder Alignment, Stakeholder Classification, Project Stakeholder EngagementChapter 05
Building and managing product roadmaps
Product roadmaps are a fundamental aspect of your job. Learn why defining a product roadmap will help you and your entire business and how to build one step by step with several considerations to take into account.
Skills: Digital Product Development and Management, Product Innovation Design Fundamentals, Product Support KnowledgeChapter 06
Communication skills for Product Managers
Your communication skills will help you advance in your career and create better product experiences. In this chapter we will learn how to become a better communicator and use your skills to influence stakeholders and define better narratives.
Skills: Storytelling Methodologies, Goal Communication, Communication ToolsChapter 07
Mastering data and soft skills to create successful products
Mastering data is something that everyone talks about, but in this chapter you will learn how great product managers use data to make their decisions.
Skills: Data-Driven OperationsChapter 08
The role of Critical Thinking for Product Managers
Product Managers are great thinkers first and foremost. In this chapter we teach you the basics of critical thinking and how you can put it to work with your team to solve problems and build better products.
Skills: Critical ThinkingChapter 09
Negotiation for Product Managers
Product managers need to master negotiation and be able to use it with several stakeholders. If you are new to it, this is a great way to start learning negotiation and how to use it in your daily interactions.
Skills: Interpersonal NegotiationChapter 10
How to do problem discovery with your customers
Problem discovery and the ability to talk and learn from your users or customers will set you apart as Product Manager. In this chapter you will learn the techniques and secrets to do discovery with customers.
Skills: Customer DiscoveryChapter 11
Using Empathy in your product manager role
Empathy is an amazing weapon to improve the way you deal with your customers, team members and stakeholders. Product Managers need to master empathy better than others because it can truly give them superpowers.
Skills: EmpathyChapter 12
How product managers make decisions
From making small copy changes to finalising what the MVP of a new feature should be — a Product Manager’s life is full of decisions. And the ability to make the right decisions at the right time and communicate them effectively is what makes a product manager successful.
Skills: Decision MakingChapter 13
Understanding business for product managers
Product Managers get very close to every business decision and impact. This chapter will teach you more about the business side of your job, you will learn classic business models and how you can think about business impact while you build products.
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