Become a Product Manager for digital products and services - Official Anthropos Skill Path
Intermediate17h 50minLast updated 08/2025
25
SkillsProduct Manager is one of the most popular digital job role in the world. As more companies adopt digital and build products and services, Product Managers become critical figures to learn, design and lead the building of new digital solutions. In this path we are introducing you to the must-have skills a product manager should have to create digital products.
A lot of these skills are soft skills and some of them will definitely be more tech and hard skills, especially when it comes down to more technical areas.
This path is designed for people that are coming from different background but it will resonate a lot especially with people coming from a software engineering, project management or marketing background.
Content (30)
Introduction to Product Management
This chapter will introduce you to the world of product management, what is means to be a product manager and what are the essential skills connected to it.
Communication
Web Project Management
Product managers drive the vision, strategy, design, and execution of their product. While one can often quickly comprehend the basic responsibilities of the role, mastering each of these dimensions is truly an art form that one is constantly honing. In this presentation I'll share my lessons learned over the last decade as a product manager in Silicon Valley on the art behind each of these dimensions of product management.
Sachin Rekhi is a serial entrepreneur and product leader who has spent the last decade developing innovative products in Silicon Valley.
This is a great overview of the skills every product manager needs to master. Most of them will be explained in our path but this is a great overview for you to understand more about the role.
Intro to leadership and ownership for product managers
In this chapter, you will learn more about two critical skills of product managers. Their ability to lead projects, team and new initiatives and the importance of being true owners.
Leadership Coaching
Shared Ownership
What does it mean to be a leader? How does that differ from being a manager? Seth Godin does an amazing job of explaining what leadership is about. You will learn what makes leaders unique and how you can develop skills to improve your leadership.
Product vision: why it matters and how to define one
A clear Product Vision is the starting point for building great product experiences. In this chapter you will learn more about it, from what a product vision is to how to define one.
Entrepreneurial Mindset
Product Positioning
Product-Market Fit
In this great course you will learn more about the concept of product vision and why it matters in the world of product managers. A former Product Executive at Amazon will introduce you to the idea of thinking about vision and strategy in your product first and she explains why doing it the right way makes all the difference in your execution.
How to manage your internal and external stakeholders
You will learn how to deal with existing internal and external stakeholders in your role. From colleagues to customers and partners, this is a great way to improve your ability to create alignment and explain your vision.
Stakeholder Alignment
Stakeholder Classification
Stakeholder Communication
Building and managing product roadmaps
Product roadmaps are a fundamental aspect of your job. Learn why defining a product roadmap will help you and your entire business and how to build one step by step with several considerations to take into account.
Digital Product Development and Management
Product Innovation Design Fundamentals
Product Knowledge
Bruce McCarthy, the founder of Product Culture, talks about one of the key skills for product people when launching a product roadmap…ruthless prioritization. In this video, Bruce McCarthy takes us through the steps of ruthless prioritization so leaders can sift through the good ideas to find great ideas and leverage plans that will make the biggest difference.
A great article that explains in detail how you change your mind about product roadmaps and how it helps product managers understand even more the motivation behind solving their customers' problems.
To get your product funded and staffed, to get your team and your stakeholders aligned, to keep your customers and your executive sponsors engaged -- for your roadmap to have a chance, you’ve got to become the consummate product leader. In this talk, Bruce McCarthy walks you through his process for leveraging a great roadmap to drive and maintain alignment within your team, among your stakeholders, and across your organization.
Communication skills for Product Managers
Your communication skills will help you advance in your career and create better product experiences. In this chapter we will learn how to become a better communicator and use your skills to influence stakeholders and define better narratives.
Communication Tools
Goal Communication
Storytelling Methodologies
Strategic narratives make businesses successful with perfect alignment across product, marketing, sales and operations. Learn more about building strategic narratives with this fantastic podcast with Andy Raskin.
Mastering data and soft skills to create successful products
Mastering data is something that everyone talks about, but in this chapter you will learn how great product managers use data to make their decisions.
Data-Driven Operations
The role of Critical Thinking for Product Managers
Product Managers are great thinkers first and foremost. In this chapter we teach you the basics of critical thinking and how you can put it to work with your team to solve problems and build better products.
Critical Thinking Fundamentals
What is the best approach to solving a problem, especially a product problem? This video has my framework: a simple yet effective way in which I think about products and solve most product problems (while building new products or features). It is also an approach that can be used during product interviews and I've also used it to make career decisions.
Negotiation for Product Managers
Product managers need to master negotiation and be able to use it with several stakeholders. If you are new to it, this is a great way to start learning negotiation and how to use it in your daily interactions.
Negotiation
Negotiation is problem solving. The goal is not to get a deal; the goal is to get a good deal. Four steps to achieving a successful negotiation: assess, prepare, ask, package. Women increase the chance of a success when a proposal is framed in terms of benefits to your counterparts, team, or organization. Three questions to prepare women to enter a negotiation: Why are you asking? How are you asking? For whom are you asking?
Youngme, Mihir, and Felix invite their friend and negotiations expert, Harvard Business School professor Deepak Malhotra, to discuss the art of negotiation, as well as his new science fiction novel, The Peacemaker’s Code.
How to do problem discovery with your customers
Problem discovery and the ability to talk and learn from your users or customers will set you apart as Product Manager. In this chapter you will learn the techniques and secrets to do discovery with customers.
Customer Discovery
Using Empathy in your product manager role
Empathy is an amazing weapon to improve the way you deal with your customers, team members and stakeholders. Product Managers need to master empathy better than others because it can truly give them superpowers.
Empathy
How product managers make decisions
From making small copy changes to finalising what the MVP of a new feature should be — a Product Manager’s life is full of decisions. And the ability to make the right decisions at the right time and communicate them effectively is what makes a product manager successful.
Decision Making
Understanding business for product managers
Product Managers get very close to every business decision and impact. This chapter will teach you more about the business side of your job, you will learn classic business models and how you can think about business impact while you build products.
Business Model Innovation Fundamentals
Business Strategy Fundamentals
Entrepreneurship Fundamentals
Web Project Management
“Build it, and they will come” is a dangerous mindset in the startup world. Even if you create a great product, building a successful company around it can be nuanced and challenging. In addition to product development, you need to find and prove product-market fit—then repeat and scale through sales and marketing.
YC Group Partner Aaron Epstein talks about different startup business models, how to monetize, and how to price your product. Pricing and monetization is one of the most common questions from founders, and this talk outlines 9 business models as well as highlighting business model lessons from the top YC companies.
Introduction
Daniel HokansonVP of Product at Kaleyra
Federico BattistellaDirector of Product Management at Engineering SPA and former Head of Product at Subito.it
This path has been curated by 2 senior product managers, Dan and Federico, who have spent the last 20 years of their careers building digital products for startups and large organizations. We asked them to define and find the most important content to study and learn about product ...
Skill objectives
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