You drive Salesforce adoption at DataSpring Solutions. Simulation Details: DataSpring Solutions is a mid-sized B2B enterprise software company specializing in scalable solutions that automate critical business processes like lead management, sales forecasting, and customer relationship tracking. With $120 million in annual revenue and over 500 enterprise clients across industries such as manufacturing, healthcare, and financial services, the company is focused on delivering measurable business outcomes. However, CRM data accuracy is currently at only 40%, causing unreliable pipeline forecasts, missed revenue opportunities, and strained trust between leadership and the sales team. Leadership has made improving Salesforce adoption a top priority, as clean CRM data is essential for scaling operations and meeting ambitious growth targets. The CFO has issued an ultimatum: unless CRM data accuracy improves significantly within the next quarter, the Salesforce budget will be pulled, jeopardizing the company’s ability to meet its goals. You will step into the role of the Sales Enablement Manager at DataSpring Solutions, tasked with improving Salesforce adoption among the sales team. Your focus will be on engaging Jennifer Thompson, a senior sales representative with 15 years of experience and significant informal influence within the team. Jennifer is openly skeptical of Salesforce, viewing it as a time-wasting distraction from closing deals. Her vocal objections have fostered resistance among her peers, creating a culture of inconsistent CRM usage. Your mission is to engage Jennifer in a one-on-one conversation to uncover her concerns, demonstrate respect for her expertise, and persuade her to support CRM adoption. By highlighting specific Salesforce features—such as automated follow-up reminders and customizable dashboards—you will need to show how the tool can enhance her efficiency and sales performance. Success hinges on balancing leadership’s demand for improved CRM data accuracy with Jennifer’s need for practical, results-driven solutions. - Engage Jennifer Thompson in a one-on-one conversation to understand her objections to Salesforce. - Persuade Jennifer to see the tangible benefits of Salesforce for her sales performance. - Secure Jennifer’s commitment to champion Salesforce adoption among her peers. - Foster a positive shift in team morale and CRM usage culture. - Demonstrate alignment with leadership’s expectations for improved CRM data accuracy.