About This Simulation

Your Role 

Product Manager at

Shopster

Your Goal

Your Mission

Define and justify customer KPIs using data.

Simulation Details

Shopster is a mid-sized e-commerce startup based in Austin, Texas, with 220 employees and $48 million in annual revenue. Known for its curated catalog of electronics, home goods, and fashion, Shopster recently expanded into health and wellness products, responding to a surge in customer interest and feedback. This expansion brought in 18,000 new customers, mostly younger and mobile-first, and shifted customer expectations toward faster delivery and more personalized recommendations. While revenue and order value have grown, the company now faces a decline in repeat purchases and customer satisfaction, with negative feedback focusing on shipping delays and unclear product information. Leadership is concerned about maintaining growth and loyalty in a competitive market, especially as rivals offer aggressive loyalty programs and faster shipping.

You step into the role of a newly promoted Product Manager at Shopster. Your challenge is to review recent customer data and engage in a focused, real-time chat with the CEO. Your goal is to recommend a concise set of actionable KPIs that balance customer satisfaction with business performance, using clear data-driven arguments. You’ll need to anticipate executive concerns, justify your choices with specific data trends, and persuasively communicate how your proposed KPIs can help Shopster sustain both customer loyalty and financial growth—all within the constraints of the current analytics system.

– Analyze a summary of recent customer data to identify key trends.
– Engage in a one-on-one chat with the CEO to recommend and justify a focused set of KPIs.
– Reference specific data points to support your recommendations.
– Address the CEO’s questions and concerns about shifting away from traditional revenue metrics.
– Demonstrate your skills in defining KPIs and persuasive communication to influence executive decision-making.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Julia Voss
Chief Executive Officer
Sora Menon
Product Manager
Daniel Kwan
Director of Product Strategy

Organization

A mid-sized e-commerce startup specializing in curated consumer products and digital commerce innovation.

 

Helpful for 

Product Manager, Business Analyst, Customer Experience Manager

How It Works

AI Simulations

Experience the Adventure

Learn by Doing

No lectures. No waiting. You jump straight into real tasks and learn by solving challenges. It’s hands-on from the first second.

Real-world Scenario

Work with lifelike companies, clients, and teammates. Every interaction is unscripted, meaning the conversations feel natural and real. You’ll solve real problems in a dynamic work environment.

Collaborate with AI Characters

Work with AI teammates who act like real people! Practice communication, teamwork, and decision-making without any pressure. They give feedback on the spot.

AI Simulations

Instant Results, Real Rewards

Instant Evaluation

Finish? Boom — you get your score right away. But that’s not all! You’ll get detailed feedback that shows where you excelled, how well you collaborated with AI characters, and personalized tips on how to improve.

Earn Your Certificate

Complete the simulation and earn a certificate that you can share on LinkedIn, show recruiters, or send to your boss. Proof you’ve mastered new skills!

Level Up and Get Rewarded

Complete the simulation to gain XP and unlock rewards like Anthropos Premium perks, Amazon gift cards, and more!