In this job simulation, you assume the role of a Sales Account Executive at ByTek, a leader in the MarTech industry. Your mission is to engage Carla Whitaker, the Head of Online Advertising at Macy's, through cold outreach. Macy's is struggling with low click-through rates (CTR) and return on ad spend (ROAS), and aims to improve their advertising ROAS by 20% over the next fiscal year. With a new CMO prioritizing data-driven marketing, the urgency is high. Your tasks include crafting an initial message to Carla, conducting a needs analysis, and presenting a tailored solution using ByTek's Audience AI to optimize Macys' audience targeting and improve ROAS. Your goal is to secure a follow-up meeting, demonstrate an understanding of Macys' challenges, and present a compelling case for Audience AI. Finally, you will compile your initial contact email, needs analysis report, and solution presentation deck into a single PDF and send it to your Sales Manager.