Simulation Details

ByTek is a leader in AI-driven marketing technology, offering solutions that help businesses optimize their strategies and achieve measurable results. Its flagship product, the ByTek Prediction Platform, is a modular AI solution that unifies, analyzes, and activates customer data. ByTek’s platform has delivered transformative outcomes, such as reducing customer acquisition costs by 72% and improving lead quality by 45%. The platform integrates seamlessly with existing systems, enabling businesses to leverage predictive analytics for better targeting and campaign efficiency. ByTek also prioritizes privacy and compliance, adhering to GDPR, CCPA, and ISO 27001 standards. With strategic partnerships across industries, ByTek continues to redefine AI-driven marketing by delivering measurable business impact.

You will step into the role of Alex Carter, a Senior Account Executive at ByTek, tasked with securing a strategic partnership with Zillow at the prestigious Inman Conference. Your mission involves engaging in one-on-one conversations with two key Zillow executives: Errol Samuelson, Chief Strategy and Industry Development Officer, and Carlos McEwan, Director of Performance Marketing.

First, you must convince Errol of the strategic alignment between Zillow’s innovation goals and ByTek’s Prediction Platform. This requires showcasing how the platform can drive differentiation, measurable business impact, and innovation in the real estate market. Once you secure Errol’s endorsement, you will engage Carlos to demonstrate how ByTek’s platform can enhance Zillow’s paid media strategies, improve lead quality, reduce customer acquisition costs, and enhance marketing automation. Success depends on tailoring your communication to each stakeholder’s priorities and demonstrating the platform’s measurable value.

– Convince Errol Samuelson that ByTek’s Prediction Platform aligns with Zillow’s innovation goals and differentiation strategy.
– Secure Errol’s endorsement to proceed to discussions with Carlos McEwan.
– Demonstrate to Carlos McEwan how ByTek’s platform can improve paid media strategies, lead quality, and customer acquisition costs.
– Build trust and rapport with both stakeholders through consultative dialogue to secure their support for adopting the platform.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Alex Carter
Senior Account Executive

Errol Samuelson
Chief Strategy and Industry Development Officer

Carlos Mcewan
Director of Performance Marketing

Organization

A leading innovator in AI-driven marketing technology, specializing in solutions that empower businesses to optimize their marketing strategies and achieve measurable results.