Simulation Details

Bytek is a leading technology company specializing in AI-driven solutions for the performance marketing industry. Their flagship product, the Bytek Prediction Platform, is designed to optimize ad bidding strategies for businesses managing advertising budgets exceeding $1M annually. By leveraging advanced predictive analytics and real-time market data, the platform reduces customer acquisition costs (CAC) by an average of 25% and improves return on investment (ROI) by up to 40% within six months. Bytek’s solutions integrate seamlessly with tools like Google Ads, Meta Ads Manager, Salesforce, and HubSpot, ensuring compatibility with existing workflows. The platform provides granular analytics, such as keyword-level ROI analysis and audience segmentation insights, empowering advertisers to make informed decisions and enhance campaign performance. Bytek’s consultative sales approach ensures solutions are tailored to meet specific client KPIs, such as maintaining a CAC below $50 or achieving an ROI of at least 300%.

In the simulation titled “Selling Bytek Prediction Platform to Insure Compare,” you will step into the role of Alex Morgan, an Account Executive at Bytek. Your mission is to engage Priya Kapoor, the Senior PPC Manager at Insurance Compare, in a consultative sales conversation to pre-qualify her as a potential customer for Bytek’s Prediction Platform. Priya is skeptical of AI-driven solutions due to past negative experiences and demands substantial evidence to consider adopting Bytek’s platform.

Your tasks include initiating a conversation to uncover Priya’s advertising goals, pain points, and concerns about AI-driven platforms. You will address her objections using case studies, tailored explanations, and technical insights provided by Mateo Alvarez, Bytek’s Technical Solutions Consultant. Mateo will support you by offering detailed implementation insights to strengthen your argument. Finally, you will summarize the conversation and secure Priya’s interest in the Bytek Prediction Platform by demonstrating its alignment with her KPIs. Once the conversation concludes, you will submit a detailed report to Sofia Bennett, the Sales Team Lead at Bytek, who will review your approach and provide feedback.

To successfully complete the simulation, you need to:
– Engage Priya Kapoor in a consultative sales conversation to uncover her advertising goals, pain points, and concerns.
– Address Priya’s objections using data-driven evidence, case studies, and technical insights provided by Mateo Alvarez.
– Summarize the conversation effectively, highlighting key objections addressed and showcasing the Bytek Prediction Platform’s alignment with Priya’s KPIs.
– Secure Priya’s interest in the platform and prepare a single final text document summarizing the conversation, objections addressed, and Priya’s expressed interest.

Once you completed all the tasks, save the required final document in a PDF or DOCX and send it to Sofia Bennett, the Sales Team Lead at Bytek.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Priya Kapoor
Senior PPC Manager

Mateo Alvarez
Technical Solutions Consultant

Alex Morgan
Account Executive

Sofia Bennett
Sales Team Lead

Organization

A technology company specializing in AI-driven solutions for optimizing ad bidding strategies and improving performance marketing outcomes for high-budget advertisers.