Simulation details

ByTek is a leader in the MarTech industry, known for its innovative solutions that integrate and enrich CRM and web analytics data into a unified customer data platform. Their flagship product, Audience AI, has significantly improved marketing ROI for clients, with features like detailed customer segmentation, predictive scoring, and behavior analysis. ByTek’s solutions have been adopted by over 200 enterprises globally, including 50 Fortune 500 companies. Leveraging advanced machine learning frameworks like TensorFlow and data integration platforms such as Apache Kafka, ByTek ensures seamless data processing and real-time analytics. Their commitment to innovation is validated by industry recognition from Gartner and Forrester.

Challenge
The main challenge is to engage Carla Whitaker, the Head of Online Advertising at Macy’s, through cold outreach. Macy’s is underperforming in key marketing metrics, particularly in click-through rates (CTR) and return on ad spend (ROAS). The company aims to increase their advertising ROAS by 20% over the next fiscal year. Macy’s recent leadership change with the appointment of a new CMO, Jane Doe, who prioritizes data-driven marketing, adds urgency to these efforts. ByTek aims to showcase the value of Audience AI in addressing these specific challenges and securing Macy’s as a high-value client.

Mission
In this simulation, you assume the role of Taylor Morgan, a Sales Account Executive at ByTek. Your primary responsibility is to initiate contact with Carla Whitaker, engage her effectively, and demonstrate the value of Audience AI. You will interact with key stakeholders, including ByTek’s sales team and the prospect from Macy’s. Your tasks include crafting and sending an initial message to Carla, conducting a needs analysis to identify key pain points, and presenting a tailored solution to optimize Macy’s audience targeting and improve advertising ROAS. Your ability to build rapport, present a compelling case, and handle objections will be tested.

Expected Outcomes
To complete the simulation, you need to:
1. Secure a follow-up meeting with Carla Whitaker.
2. Demonstrate a clear understanding of Macys’ challenges.
3. Present a compelling case for Audience AI, aligning it with Macys’ specific needs.
4. Wrap the final assets (Initial Contact Email, Needs Analysis Report, Solution Presentation Deck) in a single PDF and send it to Alex Thompson, the Sales Manager.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Carla Whitaker
Head of Online Advertising @ Macy’s

Alex Thompson
Sales Manager @ ByTek

Priya Kapoor
Technical Specialist @ ByTek

Organization

A leading MarTech company known for its innovative solutions that integrate and enrich CRM and web analytics data, creating a unified customer data platform.