Simulation Details

RollWorks, a division of NextRoll, is a leading provider of Account-Based Marketing (ABM) solutions designed to help B2B companies achieve measurable revenue growth. By leveraging proprietary data and advanced machine learning, RollWorks enables businesses to identify high-value target accounts with precision, analyzing over 1 billion data points daily to refine engagement strategies. The platform not only excels in targeting but also fosters alignment between marketing and sales teams through actionable insights and shared metrics. RollWorks integrates seamlessly with popular CRM systems like Salesforce, offering real-time tracking of account engagement and program effectiveness. Its adaptability caters to organizations at every stage of ABM adoption, from guided onboarding for beginners to advanced reporting tools for seasoned users. Trusted by businesses navigating tight budgets and competitive markets, RollWorks delivers measurable outcomes, such as increased pipeline velocity, improved lead conversion rates, and higher ROI, empowering companies to achieve sustainable growth.

Step into the role of Alex Rivera, a Senior New Business Account Executive at RollWorks, and lead a discovery and demo call with Vanessa Chang, the Director of Marketing at a high-growth B2B technology company. Vanessa’s company has recently transitioned to account-based marketing (ABM) to address budget constraints and ambitious growth targets. Your mission is to build rapport with Vanessa, uncover her pain points through strategic questioning, and address her objections about ROI and scalability. By showcasing RollWorks’ competitive advantages, including its proprietary data and machine learning capabilities, you must position the platform as the optimal solution for her company’s needs. Your ultimate goal is to secure next steps, such as scheduling a follow-up meeting or agreeing to evaluate a customized proposal, ensuring the sales pipeline progresses.

– Build rapport with Vanessa Chang and establish trust during the conversation.
– Uncover Vanessa’s key challenges and priorities through strategic questioning.
– Address objections about ROI and scalability by presenting RollWorks’ measurable benefits.
– Respond effectively to comparisons with competitors like DemandBase and Terminus.
– Secure agreement on next steps, such as scheduling a follow-up meeting or evaluating a tailored proposal.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Vanessa Chang
Director of Marketing

Marcus Patel
Senior Sales Consultant

Alex Rivera
Senior New Business Account Executive

Sophia Martinez
Regional Sales Director

Organization

A division of NextRoll specializing in Account-Based Marketing (ABM) solutions for B2B companies.