Simulation Details

RollWorks is a leading B2B SaaS company specializing in account-based marketing (ABM) solutions that help mid-market and enterprise businesses achieve measurable growth. Its flagship AI-powered InIQ system analyzes billions of behavioral signals, such as keyword searches and advertising engagement, to identify accounts showing genuine buying intent. Rollworks enables clients to engage prospects at the optimal time with tailored messaging, improving conversion rates and pipeline velocity. The company adheres to strict privacy standards, complying with GDPR and CCPA regulations, ensuring trust and transparency. Rollworks has a proven track record of delivering exceptional results, such as helping Dialpad achieve a 52% faster time-to-close for deals and an 87x ROI in sales pipeline influence. By combining cutting-edge technology with a consultative approach, Rollworks empowers businesses to turn intent data into actionable opportunities for sustainable growth.

Step into the role of an Account Executive at RollWorks, tasked with reigniting a stalled conversation with Jordan Keller, the Marketing Director at Sentinex Cloud. Jordan is skeptical due to past negative experiences with similar platforms and has raised concerns about scalability, CRM integration, and short-term wins. Your mission is to empathize with Jordan’s skepticism, build rapport, and demonstrate how Rollworks’ ABM platform aligns with Sentinex Cloud’s strategic goals. Leverage proven success stories, such as the Dialpad case study, to showcase measurable outcomes and address Jordan’s objections convincingly. You can consult privately with Rachel Green, your Senior Sales Manager, for strategic advice and guidance to refine your approach. Success hinges on your ability to secure Jordan’s openness to exploring a pilot engagement.

– Engage Jordan Keller in a one-on-one conversation to address his concerns and build rapport.
– Present the Dialpad case study to demonstrate RollWorks’ proven capabilities and measurable outcomes.
– Consult with Rachel Green to refine your strategy and gain insights into handling Jordan’s objections effectively.
– Convince Jordan to consider a pilot engagement by aligning RollWorks’ solution with Sentinex Cloud’s goals.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Jordan Keller
Marketing Director

Rachel Green
Senior Sales Manager

Alex Carter
Account Executive

Organization

A premier B2B SaaS company specializing in account-based marketing (ABM) solutions.