Simulation Details

Landmark specializes in multifamily property investments, delivering above-average returns for its clients. Over the past year, the firm acquired 25 multifamily properties, achieving an impressive average ROI of 12%, far exceeding the industry benchmark of 8%. A notable success involved a 2-4unit property in a prime urban location, yielding a remarkable 15% ROI, thanks to strategic negotiation and trust-building. Operating in a competitive market with a 20% year-over-year increase in multifamily property demand, the firm uses advanced tools like real estate analytics platforms and CRM systems to analyze market trends and streamline outreach efforts. These tools help tailor communication strategies and maintain professionalism, which is crucial in overcoming objections and skepticism from property owners.

You will step into the role of a Multifamily Investment Associate at Landmark. Your mission is to conduct a cold call with Terrence Coleman, a skeptical multifamily property owner. Your objectives are twofold: first, address Terrence’s objection of “I’m not ready” by empathizing with his concerns and demonstrating professionalism to build rapport and trust. Second, transition the conversation to gather actionable property details, such as location, size, and his openness to further discussions. Success in this simulation will validate your skills in negotiation, objection handling, and cold calling, while contributing to the firm’s acquisition pipeline.

– Engage Terrence Coleman in a real-time chat to address his skepticism and build rapport.
– Respond effectively to his objection, “I’m not ready,” by demonstrating empathy and professionalism.
– Gather actionable property details, including location, size, and his willingness to discuss further opportunities.
– Ensure the collected information aligns with the firm’s investment criteria.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Alex Dominguez
Multifamily Investment Associate

Terrence Coleman
Multifamily Property Owner

Organization

Landmark specializes in multifamily property investments, leveraging a proven track record to deliver above-average returns for its clients.