Simulation Details

RepRally is a marketplace transforming wholesale distribution by connecting manufacturers directly with independent retailers. The company offers a curated portfolio of over 250 brands, including Siete, Vita Coco, Wonderful Pistachios, and Mike’s Hot Honey, which align with consumer trends like healthier snacks and beverages. RepRally empowers independent sales representatives to manage their territories autonomously, using tools like Airtable to track store visits and analyze data for tailored pitches. The company addresses industry challenges such as pricing concerns, shelf space limitations, and unsold inventory risks through strategic product placement, promotional support, and flexible pricing structures. By fostering trust and delivering measurable results, RepRally solidifies its position as a reliable partner in the competitive wholesale distribution landscape.

You will take on the role of Alex Morgan, a Route Sales Representative for RepRally, tasked with persuading Rajesh Patel, a cautious convenience store owner, to open a new account. Rajesh is skeptical about introducing unfamiliar brands due to pricing concerns, shelf space limitations, and past experiences with unsold inventory. Your mission is to establish rapport, address his objections, and negotiate terms that align with both his store’s needs and RepRally’s objectives. This includes structuring a custom promotion to mitigate financial risks and proposing a shelf space strategy that emphasizes high-demand products from RepRally’s portfolio. You can seek advice from Emily Chen, the Regional Sales Coordinator, and report to Carlos Rivera, the Regional Manager, for oversight and alignment with company goals.

– Engage in a conversation with Rajesh Patel to understand his concerns and present tailored solutions.
– Negotiate a custom promotion or discount structure to address pricing objections.
– Propose a shelf space strategy that minimizes disruption and highlights high-demand products.
– Build trust and demonstrate the tangible value of RepRally’s offerings to secure an initial order.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Rajesh Patel
Convenience Store Owner

Emily Chen
Regional Sales Coordinator

Alex Morgan
Route Sales Representative

Carlos Rivera
Regional Manager

Organization

A marketplace revolutionizing wholesale distribution by directly connecting manufacturers with independent retailers.