Simulation Details

Company Overview
IDEMIA is a global leader in identity and security solutions, known for its innovative products in financial services. They offer advanced biometric authentication systems, secure payment solutions, and identity verification technologies. Their biometric authentication system, used by over 50 million people, has reduced fraud rates by 30%. Holding a 25% market share in the premium metal card segment, IDEMIA has seen a 15% growth in the digital banking sector, driven by the launch of the “Titanium Secure” metal card. This card features cutting-edge biometric authentication, enhancing customer satisfaction by 20%. IDEMIA invests heavily in R&D, leading to new security features and compliance with PCI DSS and ISO 27001 standards. Their customer-centric approach and strategic partnerships ensure they meet the evolving needs of digital banking customers.

Challenge
In this simulation, you will navigate a complex sales opportunity with Chase Pulse, JPMorgan’s new digital banking venture. Chase Pulse seeks innovative and secure banking solutions for their high-net-worth clients, focusing on advanced biometric authentication, durability, and premium aesthetics. You will address concerns about card durability in extreme conditions and explore the integration of new security features. Your goal is to create a comprehensive proposal that meets Chase Pulse’s needs, ensuring regulatory compliance and enhancing customer satisfaction.

Mission
You will assume the role of a Front Line Seller at IDEMIA, engaging with stakeholders from both IDEMIA and Chase Pulse to qualify the sales opportunity and develop a strategic proposal. Key interactions include meetings with Olivia Martinez from Chase Pulse, who provides strategic insights, and Rajesh Patel from IDEMIA’s product development team, who offers technical support. You will also liaise with Emily Thompson, your Sales Manager, for guidance and feedback. Your tasks include conducting a discovery meeting to gather detailed information, mapping the decision-making process within Chase Pulse, and developing a strategic follow-up plan to position IDEMIA’s metal card expertise.

Expected Outcomes
To complete the simulation, you need to:
– Conduct a discovery meeting and take detailed notes on Chase Pulse’s customer segmentation and card requirements.
– Create a stakeholder map identifying key decision-makers within Chase Pulse.
– Develop a comprehensive proposal that aligns with Chase Pulse’s digital-first strategy and highlights IDEMIA’s metal card expertise.
– Formulate a strategic follow-up plan to ensure ongoing engagement with Chase Pulse.

Compile these deliverables into a single final document and send it to your manager, Emily Thompson, in PDF or DOCX format.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Olivia Martinez
Chase Pulse Executive Team Member

Rajesh Patel
IDEMIA Product Development Team Member

Emily Thompson
Sales Manager

Organization

A global leader in identity and security solutions, renowned for its innovative products and services across various industries, including financial services.