Simulation Details

Bytek is a leading tech company specializing in predictive analytics platforms, known for its innovative solutions like the Bytek Prediction Platform. ByTek customers include top-tier companies such as Iper La grande I, df Sport Specialist and L’Oreal, to describe and predict customer behavior using first-party data. By centralizing data in Cloud Data Warehouses, ByTek integrates advanced AI-driven models, including machine learning algorithms that predict purchase likelihood and predictive analytics tools that forecast customer lifetime value. This process has led to an average improvement of 30% in customer engagement and a 25% increase in marketing ROI for clients. ByTek operates within Retail, Ecommerce, Financial Services, Automotive, Travel/Tourism, Education & learning, B2B LeadGen focused companies, B2C LeadGen businesses (comparison portals, ecc), focusing on customer data platforms and digital marketing. The company addresses challenges such as fragmented customer data and the need for personalized marketing by providing tools that integrate data from multiple sources. Bytek’s sales team excels in handling complex negotiations and providing comprehensive solutions, ensuring continuous support and regular updates post-sale.

The main challenge in this simulation is to conduct a discovery call with Evelyn Harper, the COO of GlamourGlow, a beauty products company. Evelyn is focused on improving sales and customer experience but is skeptical due to previous negative experiences with predictive analytics platforms. She is concerned about the Bytek Prediction Platform’s reliability, scalability, and integration with their existing martech stack. Evelyn needs to see a significant return on investment, aiming for at least a 20% increase in sales conversion rates. The player must address these concerns, provide relevant case studies, and align the proposal with GlamourGlow’s strategic goals.

As a Bytek sales representative, your mission is to convince Evelyn Harper to adopt the Bytek Prediction Platform. You will engage in a detailed discussion with Evelyn, addressing her questions and concerns. With guidance from Sarah Thompson, the Sales Director, you will develop a proposal that meets GlamourGlow’s needs and secure a verbal agreement from Evelyn. Your tasks include:

– Addressing Evelyn’s questions by discussing the platform’s features, benefits, and scalability.
– Collaborating with Evelyn to develop and agree on a proposal that aligns with GlamourGlow’s martech strategy.
– Securing a verbal agreement from Evelyn to adopt the Bytek Prediction Platform.

To complete the simulation, you need to:
– Engage in a detailed discussion with Evelyn Harper to clarify any unclear points about the Bytek Prediction Platform.
– Develop and agree on a proposal that meets GlamourGlow’s needs and addresses their concerns.
– Secure a verbal agreement from Evelyn Harper to adopt the Bytek Prediction Platform.
Once you completed all the tasks, save the required final document in a PDF or DOCX and send it to Sarah Thompson, the Sales Director.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Evelyn Harper
Chief Operating Officer at GlamourGlow

Sarah Thompson
Sales Director at ByTek

Organization

A leading tech company specializing in predictive analytics platforms.