Simulation Details

LaunchDarkly is a leading enterprise software company specializing in feature management and software delivery solutions. Their platform empowers engineering teams to implement feature flags, conduct gradual rollouts, and seamlessly integrate with CI/CD pipelines. By enabling teams to toggle features on and off in real-time, LaunchDarkly reduces deployment failure rates and accelerates release cycles. With strategic partnerships like Microsoft Azure and AWS, and certifications such as SOC 2 Type II compliance, LaunchDarkly ensures reliability and security for its clients. The company fosters a culture of transparency and collaboration, regularly refining processes to address deployment inefficiencies and risks associated with large-scale rollouts.

You will step into the role of an Enterprise Sales Development Representative at LaunchDarkly, tasked with engaging Rahul Deshmukh, the skeptical CTO of CrimsonTech. Your mission is to initiate a one-on-one conversation with Rahul to uncover his engineering pain points and craft tailored messaging that demonstrates the value of LaunchDarkly’s feature management platform. Rahul oversees a team managing a complex microservices architecture and is cautious about adopting new tools due to past failed vendor integrations. Through active listening and thoughtful questioning, you will identify his challenges and objections, such as frequent rollbacks, inefficiencies in targeting customer segments, and limited visibility into deployment metrics. Using the insights gained, you will create concise, value-based messaging that aligns LaunchDarkly’s solutions with Rahul’s priorities. You will report to Jennifer Brooks, your Account Executive Manager, who will provide feedback and guidance to refine your approach.

– Engage Rahul Deshmukh in a real-time conversation to uncover his engineering challenges and pain points.
– Use active listening and thoughtful questioning to identify Rahul’s objections and priorities.
– Craft tailored messaging based on the insights gained to demonstrate LaunchDarkly’s unique benefits.
– Report to Jennifer Brooks for feedback and refine your outreach strategy.
– Successfully convince Rahul to agree to a follow-up meeting, securing him as a qualified lead.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Alex
Enterprise Sales Development Representative

Jennifer Brooks
Sales Development Manager

Rahul Deshmukh
Chief Technology Officer

Organization

A leading innovator in enterprise software, specializing in feature management and software delivery solutions tailored for modern development teams.