Simulation Details

Navla is a top-tier digital marketing agency specializing in e-commerce solutions. Known for its ability to resolve complex analytics challenges, Navla has earned a reputation as a trusted partner in the industry. The agency leverages advanced tools like Google Tag Manager, Google Analytics, and e-commerce platforms such as Shopify and Magento to deliver precise revenue attribution, audience segmentation, and data accuracy across campaigns. Navla’s collaborative approach, involving cross-functional teams and structured processes, ensures swift and effective solutions to technical challenges, such as disruptions during site migrations. Preventive measures like pre-migration testing and post-migration audits further underscore Navla’s commitment to empowering e-commerce businesses with reliable, cutting-edge solutions.

You will step into the role of a Digital Marketing Specialist at Navla, tasked with resolving a critical tracking issue that occurred during a client’s e-commerce site migration. The issue has disrupted key performance metrics, leading to mismatched budgets and financial losses, and has eroded the client’s trust in Navla’s services. Your mission involves two key tasks: diagnosing the root cause of the tracking failure by identifying missing dataLayer rules and proposing a clear, actionable solution to restore functionality. You will interact with three NPCs: Clara Veyra, the assertive client representative who demands immediate solutions; Ravi Mehra, the calm and analytical Analytics Implementation Specialist who provides technical guidance; and Elena Kaur, the strategic Senior Account Director who oversees your progress and expects a resolution aligned with Navla’s standards of excellence. Balancing technical problem-solving with empathetic communication will be crucial to rebuilding client trust and ensuring the success of Navla’s operations.

– Diagnose the tracking issue by identifying missing dataLayer rules through conversations with Ravi Mehra and Clara Veyra.
– Explain the technical oversight to Clara Veyra in a clear and professional manner, addressing her concerns and frustrations.
– Propose a solution to restore tracking functionality and outline preventive measures to avoid future disruptions.
– Reassure Clara Veyra of Navla’s commitment to excellence through empathetic and professional communication.
– Seek strategic advice from Elena Kaur to ensure your solution aligns with Navla’s operational standards.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Clara Veyra
Client Success Manager – Client

Ravi Mehra
Analytics Implementation Specialist @Navla

N/A
Digital Marketing Specialist

Elena Kaur
Senior Account Director @Navla

Organization

A leading digital marketing agency specializing in e-commerce solutions.