Simulation Details

Micron Technology is a global leader in the semiconductor industry, specializing in advanced memory and storage solutions that drive innovations in artificial intelligence, autonomous vehicles, and high-performance computing. With an annual procurement spend exceeding $10 billion, Micron relies on a network of over 1,500 suppliers to ensure uninterrupted production of its DRAM and NAND products. Supplier relationships are guided by rigorous corporate social responsibility (CSR) goals, including reducing carbon emissions by 42% by 2030 and adhering to ethical labor standards. Procurement costs are a critical factor for Micron’s profitability, with even small pricing changes significantly impacting margins. Regional procurement teams use advanced tools to monitor supplier performance and identify cost-saving opportunities, ensuring alignment with operational standards and sustainability objectives.

You will step into the role of a Category Supplier Manager at Micron Technology, tasked with leading a high-stakes contract renewal negotiation with a supplier responsible for 30% of Micron’s rare earth elements. The supplier is requesting a 12% price increase, citing rising raw material costs and global demand. Your mission is to critically evaluate the supplier’s rationale, propose alternative solutions to mitigate costs, and ensure the renewed contract aligns with Micron’s CSR goals. You will engage in real-time conversations with two key stakeholders: Daniella Ortiz, the Senior Account Manager from the supplier company, and Morgan Ramirez, Micron’s Procurement Director. Through these discussions, you must balance cost control, sourcing continuity, and sustainability priorities to secure a favorable outcome.

– Engage in conversation with Daniella Ortiz to evaluate the supplier’s rationale for the price increase and propose cost-saving alternatives.
– Discuss CSR priorities and strategic guidance with Morgan Ramirez to align the contract with Micron’s sustainability goals.
– Use persuasive communication to advocate for Micron’s objectives while fostering constructive dialogue with both stakeholders.
– Successfully balance cost mitigation, CSR alignment, and supplier relationship management to complete the simulation.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Alex Chen
Category Supplier Manager

Morgan Ramirez
Procurement Director

Daniella Ortiz
Senior Account Manager

Organization

A global leader in the semiconductor industry, specializing in advanced memory and storage solutions.