Simulation Details

Tangoo Media is a digital marketing agency specializing in programmatic advertising for e-commerce businesses. Known for delivering measurable success, the agency uses advanced platforms like Google Ads, Adform, and DV360 to optimize audience targeting and ad placements. Tangoo Media integrates client feedback at every stage of campaign development, leveraging real-time analytics dashboards to highlight key performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). The agency employs machine learning algorithms to refine audience segmentation, analyzing millions of data points daily to improve targeting precision. Tangoo Media’s innovative solutions, such as dynamic creative optimization (DCO), have helped clients achieve significant improvements in conversion rates and ROI. Despite challenges like fluctuating market trends, the agency’s proactive approach and commitment to transparency have earned it a 90% client retention rate.

You will step into the role of a Campaign Executive at Tangoo Media, tasked with addressing the concerns of RetailSphere, a UK-based e-commerce client specializing in home and garden products. RetailSphere is skeptical due to underwhelming results from their previous advertising vendor and demands a data-driven strategy to improve their campaign performance. Through one-on-one real-time chats, you will engage with Eleanor Whitmore, RetailSphere’s Digital Marketing Manager, and Marcus Patel, Tangoo Media’s Senior Account Manager. Eleanor will share insights into RetailSphere’s dissatisfaction and expectations, while Marcus will provide constructive feedback to refine your strategy. Your mission is to analyze campaign performance, uncover gaps, and craft a tailored proposal that aligns with RetailSphere’s KPIs, rebuilds trust, and demonstrates Tangoo Media’s expertise.

– Engage in real-time conversations with Eleanor Whitmore to understand RetailSphere’s concerns and gather insights into past campaign performance.
– Collaborate with Marcus Patel to refine your strategy and ensure it aligns with Tangoo Media’s standards and RetailSphere’s objectives.
– Analyze campaign metrics shared during the chats to identify gaps and optimization opportunities.
– Propose actionable recommendations that address RetailSphere’s KPIs, including improving CTR, reducing CPA, and increasing ROAS.
– Showcase expertise in programmatic PPC advertising, digital marketing fundamentals, and strategic thinking through conversation alone.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Eleanor Whitmore
Digital Marketing Manager

Marcus Patel
Senior Account Manager

Alex Morgan
Campaign Executive

Sophia Bennett
Director of Campaign Operations

Organization

A specialized digital marketing agency focused on programmatic advertising solutions tailored for e-commerce businesses.