Simulation Details

Bytek is a leader in the martech industry, specializing in predictive solutions that address complex marketing challenges. Its Prediction Platform processes over 100,000 user events per minute, integrating real-time data streams from Google BigQuery and GA4 to create a unified customer view. By consolidating 95% of a client’s disparate data sources, Bytek enables hyper-targeted marketing campaigns that improve campaign ROI by 15% and reduce customer acquisition costs by up to 20%.

With over a decade of experience, Bytek has achieved key milestones, including the adoption of scalable cloud-native infrastructures and advanced AI-driven models like RFM clustering and predictive lifetime value (LTV). The platform is built with robust security measures, including AES-256 encryption and compliance with GDPR and ISO 27001 standards, ensuring data protection and precise identity resolution. Bytek empowers marketers to transform raw data into actionable insights, driving measurable improvements in marketing strategies.

In the “Bytek Sales Challenge,” you step into the role of Tobias Mercer, a Senior Sales Manager at Bytek. Your task is to engage Alex Rutherford, the analytical and skeptical Head of Marketing at Morgan & Co., in a one-on-one real-time chat. Alex is facing significant marketing challenges, including a decline in campaign ROI and rising customer acquisition costs, and is cautious about new technology investments.

Your mission is twofold: first, address Alex’s technical concerns by explaining how Bytek’s Prediction Platform unifies fragmented data sources, integrates with systems like Google BigQuery and GA4, and uses AI-driven models to generate actionable insights. Second, present a compelling financial case that demonstrates the platform’s ability to deliver measurable improvements, such as a 15% boost in campaign ROI and reduced customer acquisition costs. Success requires balancing detailed technical explanations with persuasive negotiation tactics to overcome skepticism and secure Alex’s interest in a trial implementation.

– Engage Alex Rutherford in a one-on-one chat to address his technical concerns about Bytek’s Prediction Platform.
– Provide clear explanations of the platform’s functionality, including data integration, security compliance, and AI-driven models.
– Present a persuasive financial case that highlights measurable benefits, such as improved campaign ROI and reduced customer acquisition costs.
– Successfully manage objections and build rapport to secure Alex’s willingness to proceed with a trial implementation.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Alex Rutherford
Head of Marketing, Morgan & Co.

Tobias Mercer
Sales Manager, Bytek

Delilah Grant
Sales Director, Bytek

Organization

A leader in predictive martech solutions.