About This Simulation
Your Role
Business Development Representative at
Bytek
Your Goal
Your Mission
Design and present a targeted GTM strategy for selling AI lead scoring to dealerships.
Simulation Details
Bytek is a SaaS company specializing in predictive AI solutions designed to optimize marketing strategies and enhance lead quality. Its flagship product, the Bytek Prediction Platform, operates natively within cloud data warehouses like BigQuery and Snowflake, ensuring secure and efficient data processing. This platform provides three core capabilities: real-time lead scoring, audience segmentation, and predictive analytics. By analyzing first-party data, Bytek empowers businesses to prioritize high-quality leads, reduce customer acquisition costs (CAC), and improve campaign performance. Currently, Bytek is focusing on the automotive industry, addressing challenges such as declining lead quality and rising CAC for dealerships. By leveraging advanced AI-driven lead scoring, Bytek helps dealerships optimize their ad spend, streamline operations, and reclaim profitability amidst competitive pressures.
In the “Automotive Go-To-Market Scenario,” you will step into the role of a newly hired Business Development Representative at Bytek. Your mission is to create a Go-To-Market strategy tailored to the automotive sector, specifically targeting car dealerships. To achieve this, you will engage in one-on-one conversations with two key NPCs: Alex Ross, the Sales Team Manager, and Sarah Wood, the Senior Product Marketing Manager. Alex will provide high-level guidance and review your strategy to ensure alignment with Bytek’s sales objectives. Sarah will share detailed insights into the Bytek Prediction Platform, its use cases, and the automotive market.
Your tasks include defining segmentation criteria for dealerships, identifying target companies, pinpointing key decision-maker roles, and drafting a multichannel outreach sequence tailored to one role. You will synthesize the insights gathered from Alex and Sarah into a single, actionable strategy document that demonstrates Bytek’s ability to address dealership pain points and deliver measurable outcomes.
To complete the simulation, you need to:
– Define segmentation criteria for car dealerships and identify 3-5 real companies matching Bytek’s Ideal Customer Profile (ICP).
– Identify 2-3 relevant job roles within target companies, articulate their pain points, and explain why they are key contacts.
– Draft a multichannel outreach sequence with at least 3 touchpoints tailored to one identified role, ensuring the messaging is concise and value-driven.
– Incorporate insights from conversations with Alex Ross and Sarah Wood into a single, structured strategy document.
Once you complete all the tasks, save the required final document in a PDF or DOCX and send it to Alex Ross for review.
Team
Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.
Business Development Representative
Sales Team Manager
Senior Product Marketing Manager
Organization
A SaaS company specializing in predictive AI solutions for optimizing marketing strategies and enhancing lead quality.
Helpful for
Business Development Representative, Digital Marketing Manager, Sales Strategy Consultant
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