Simulation Details

Navla is a leading marketing analytics firm specializing in advanced data solutions to optimize marketing strategies for clients in various industries, including retail, food, and technology. The company excels in integrating data from sources like web analytics, CRM systems, and social media platforms to provide comprehensive marketing mix modeling. This approach has helped clients reduce customer acquisition costs, increase return on marketing investment, and improve customer lifetime value. Navla uses tools such as Apache NiFi, Google Analytics, Adobe Analytics, Tableau, and Power BI to deliver precise and actionable insights. Despite its successes, Navla remains committed to addressing challenges in data accuracy and real-time insights, with AdCube platform, designed to meet these needs.

The main challenge is to help a client, a major food retailer, optimize their marketing strategies using the AdCube platform. The client currently uses various tools for data collection, leading to fragmented data and delays in reporting. They face issues with data silos and inconsistent data formats, which hinder effective data integration and analysis. A recent marketing campaign failure due to inaccurate data highlighted the urgency of addressing these issues. The client aims to improve campaign targeting, increase marketing ROI, and gain real-time insights into marketing performance. They need to ensure data accuracy and timely validation to support agile marketing strategies.

As a Marketing Data Analyst at Navla, your role is to communicate with the client’s Marketing Manager, Evelyn Harper, to address her questions about data collection methods and data accuracy. You will discuss the client’s current data collection methods, identify common issues such as data silos and inconsistent data formats, and provide guidance on best practices for data collection and aggregation. You will also collaborate with Navla’s Senior Data Analyst, Raj Patel, who will provide additional insights and support. Your objective is to ensure the client is fully informed and confident in using their marketing data to make informed decisions, ultimately improving their market position and achieving their business goals.

– Engage in a conversation with Evelyn Harper to understand the client’s current marketing strategies and data collection methods.
– Identify key data sources and recognize potential gaps in the client’s data collection approach.
– Address Evelyn Harper’s concerns about data accuracy and provide guidance on best practices for data collection and aggregation.
– Clarify any misunderstandings about data aggregation and formats, and provide actionable recommendations.
– Collaborate with Raj Patel for technical support and insights on data verification and aggregation.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Evelyn Harper
Client’s Marketing Manager

Raj Patel
Navla’s Senior Data Analyst

Sophia Bennett
Navla’s Data Strategy Lead

Organization

A leading marketing analytics firm specializing in advanced data solutions designed to optimize marketing strategies for clients in various industries.