Sales: Market Expansion in France

About This Simulation

Your Role

Export Manager

FlexPack Solutions

Your Goal

Your Mission

Present strategic packaging solutions to a skeptical French buyer.

Simulation Details

FlexPack Solutions is a leader in the flexible packaging solutions industry, holding a 25% market share. The company is known for its eco-friendly packaging solutions, serving industries like food and beverage, pharmaceuticals, and consumer goods. With an annual revenue of $1.2 billion and an 8% growth rate, FlexPack Solutions is financially robust. Their innovative products include biodegradable films and smart packaging solutions that enhance product shelf life. These advancements have earned the company several prestigious awards and a competitive edge in the market. Despite their success in key regions such as North America, Asia, and Australia, FlexPack Solutions faces challenges in expanding into international markets like France due to stringent regulations and strong local competitors.

As the Export Manager at FlexPack Solutions, your task is to expand the company’s market reach into France. You will engage in a one-on-one chat with Camille Lefevre, a senior buyer at Carrefour, who is cautious due to recent market trends and competition. Your goal is to understand and empathize with Camille’s concerns and present clear, compelling arguments that highlight the strategic advantages and sustainability aspects of FlexPack Solutions’ products. You will also seek advice from Jacques Dubois, a Senior Export Consultant, who will provide valuable insights on how to effectively present these advantages. Your performance will be reviewed by Sophie Bernard, the Director of International Sales, who sets high expectations and reviews the final outcomes.

– Engage in a detailed conversation with Camille Lefevre to understand her concerns.
– Present the strategic advantages and sustainability aspects of FlexPack Solutions’ products convincingly.
– Seek advice from Jacques Dubois on how to effectively present your arguments.
– Gain Camille’s interest and agreement to consider FlexPack Solutions as a potential supplier.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Camille Lefevre
Senior Buyer @Carrefour

Jacques Dubois
Senior Export Consultant @FlexPack Solutions

Sophie Bernard
Director of International Sales @FlexPack Solutions

Organization

A leader in the flexible packaging solutions industry.

Helpful for

Export Manager, International Sales Manager, Business Development Manager

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