Simulation Details

HeyGen is a leading SaaS company specializing in subscription-based software solutions that optimize workflows and enhance operational efficiency. Its flagship products include a workflow automation tool that reduces manual processes by 40% and a data visualization platform enabling real-time decision-making for enterprise clients. The company serves two primary client segments: enterprise clients, contributing 65% of revenue, and SMBs (small-to-medium businesses), accounting for 35%.

Despite its innovative offerings, HeyGen faces challenges with its latest subscription-based service, which has underperformed by falling 20% short of projected sales revenue and experiencing a 15% churn rate among early adopters. SMB clients cite affordability concerns, while enterprise clients are dissatisfied with the lack of customization options. Compounding these issues are strained communication between departments and intensified competition from rivals like HubSpot and Zoho, who have launched targeted campaigns and customizable solutions. Resolving these challenges is critical for HeyGen to regain market share and achieve its ambitious goal of doubling sales figures in the next quarter.

As the Sales Manager at HeyGen, you are tasked with addressing the company’s sales challenges and crafting actionable solutions. You will interact with key stakeholders, including Jordan Whitaker, the Head of Sales Operations and Evelyn Carter, the Director of Sales. Your mission involves two primary tasks:

1. Develop a Client Segmentation Strategy: Analyze the needs of enterprise and SMB clients to create a segmentation strategy that identifies actionable opportunities for each segment. Propose targeted tactics to engage these clients effectively, ensuring alignment with sales and marketing efforts.

2. Propose a Realistic Sales Approach: Craft a sales strategy that balances cost-effective solutions for SMBs with tailored offerings for enterprise clients. Ensure your approach aligns with stakeholder expectations, adheres to budget constraints, and sets a clear path toward achieving HeyGen’s ambitious sales goals.

Throughout the simulation, you will engage in real-time discussions with NPCs who will provide feedback, challenge your assumptions, and guide you toward refining your strategies. Your ability to adapt and incorporate their insights will be critical to your success.

To complete the simulation, you need to:
– Discuss client segmentation criteria and tactics with Jordan Whitaker to ensure alignment with operational realities.
– Present your refined sales approach to Evelyn Carter, ensuring it aligns with departmental goals and addresses HeyGen’s immediate and long-term challenges.
– Demonstrate critical thinking, adaptability, and alignment with stakeholder feedback to craft actionable solutions.

Success is measured by your ability to deliver a cohesive strategy that addresses HeyGen’s sales challenges and positions the company for sustained growth.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Jordan Whitaker
Head of Sales Operations

Alex Morgan
Sales Manager

Evelyn Carter
Director of Sales

Organization

A leader in the SaaS industry, specializing in subscription-based software solutions designed to help businesses optimize workflows and improve operational efficiency.