Simulation Details

The company is a leading medical device manufacturer specializing in enterprise hospital equipment solutions, commanding a 25% market share in the healthcare technology sector with an annual revenue of $1.2 billion. Its success is driven by premium solutions tailored to top-tier hospitals, such as the “VitalEdge Monitoring System,” which reduces critical response times by 30%, and the “SurgiPro Precision Suite,” which improves surgical accuracy by 20% through advanced robotics. Over the past five years, the company has achieved steady growth, reinforced by strategic investments in R&D and long-term contracts with major hospital networks like the National Healthcare Alliance. However, the company faces a significant challenge: a competitor has launched a similar product at a price 40% lower, targeting smaller hospitals and clinics. While the competitor’s product lacks advanced features, its affordability and aggressive marketing tactics are gaining traction, creating pressure to defend the company’s premium pricing strategy.

You will step into the role of the Sales Enablement Manager, tasked with navigating a high-pressure scenario involving two key stakeholders: Chloe Walker, the CEO, and Mark Delgado, a Senior Sales Executive. Chloe is committed to maintaining the company’s premium pricing strategy to protect its brand integrity, while Mark is anxious about client retention due to the competitor’s lower-priced product. Your mission is twofold: first, craft a competitive sales response that aligns with Chloe’s directive to emphasize the company’s superior value proposition, including advanced clinical features, quality, and customer support. Second, persuade Mark to adopt the approved response in his upcoming client meetings by addressing his concerns, providing reassurance, and equipping him with concrete differentiators to confidently present the company’s strengths.

– Engage in a strategic discussion with Chloe Walker to present a well-supported sales response that aligns with the company’s premium pricing strategy.
– Address Mark Delgado’s concerns about client retention, reassure him about the company’s strengths, and equip him with key differentiators to confidently present the approved response in his client meetings.
– Successfully mediate between Chloe’s strategic priorities and Mark’s emotional concerns to foster alignment and collaboration.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Alex Summers
Sales Enablement Manager

Chloe Walker
Product Owner

Mark Delgado
Senior Sales Executive

Organization

A leading medical device manufacturer specializing in enterprise hospital equipment solutions.