Skill Paths Library

In this path you will learn the fundamentals of modern SEO (Search Engine Optimization) and we will introduce you to the use of generative AI to automate and produce content for your SEO strategy. This is a great course for any digital marketer, product manager or tech professional that has always been interested in SEO and wants to understand the fundamentals to start working on it for your web properties. We included a specific section about AI and automation to make sure you get all the tools to take advantage of SEO with a modern approach. This skill path is fairly technical so this is great for people that are familiar with web development, javascript and general tools like Google Analytics, Google Search Console and others. We will teach you how to adapt and optimize your SEO from a technical and non-technical perspective. Last but not least we will teach you how to present your SEO strategy, how to explain it to customers and stakeholders and how to align your product or technical team around SEO and priorities.