Practical introduction to GenAI, LLMs and Prompt Engineering

This path is perfect for non-technical professionals that want to spend up to 2 hours total learning what GenAI is, how LLMs work and get their hands dirty testing their current ability to use AI and prompt engineering to solve real tasks like summarizing emails and automate business reports 

Skill objectives

Chapter 01

Understanding AI Building Blocks and Terminology

This chapter outlines three essential steps for mastering AI fundamentals: beginning with key AI terminology, then exploring generative AI capabilities and applications, and finally delving into large language models (LLMs) that power modern AI tools for business communication and content creation.

Video10min

AI Terminology

Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL), and Foundation Models and how these technologies have evolved over time. 

Video

Focus on: Generative AI

What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. 

Video6min

Focus on: Large Language Models (LLM)

How LLMs work and how they can be used to address various business problems 

Chapter 02

Basic exercises of prompt engineering

This chapter focus on three key business skills: transforming vague sales prompts into clear requests, crafting effective customer emails, and refining AI-generated business reports. These practical exercises help professionals leverage AI tools to enhance their communication and analytical capabilities in workplace settings.

Skills: Prompt Engineering, Clear Messaging

Video26min

Guide to Prompt Engineering

How AI interprets your prompts and processes them into language and images 

AI Simulation30minTraining

Guide AI to craft effective customer emails

Refine a reusable AI prompt template to generate impactful customer emails that align with company’s brand voice 

AI Simulation30minTraining

Refine AI-generated business reports

You are tasked with refining a Large Language Model (LLM) prompt to generate quarterly business reports for a Fortune 500 pharmaceutical client 

Chapter 03

Assess your skills

The simulation aims to validate your ability to refine an LLM prompt into a tool that generates a clear, customized, and actionable client proposal. Success will demonstrate proficiency in Prompt Engineering and Clear Messaging.

Skills: Prompt Engineering, Clear Messaging

AI Simulation30minAssessment

Customize a client proposal using AI guidance

Refine a collaborative asset—a prompt for a large language model (LLM)—to process raw, unstructured data into a structured and persuasive proposal tailored to the prospect’s marketing goals. 