Simulation Details

Catalyst Media is a leading digital marketing agency based in New York City, known for its innovative and data-driven marketing strategies. Specializing in performance marketing, SEO, and content creation, Catalyst Media has a proven track record of increasing client ROI and achieving top search engine rankings. The agency uses advanced tools like Google Analytics, SEMrush, and HubSpot to deliver exceptional results. Notable clients include Macy’s, for whom they executed an award-winning campaign that boosted online presence and sales by 50%. Catalyst Media stays ahead of industry trends, focusing on voice search and AI-driven marketing strategies. The agency is structured into key departments, including SEO, content creation, and performance marketing teams, each contributing to the agency’s success. Challenges include data privacy regulations and adapting to social media trends, but Catalyst Media remains committed to providing cutting-edge solutions.

In this simulation, you will discuss and recommend effective digital marketing strategies for Benti Bikes, an Italian bike brand aiming to enter the competitive US market. Benti Bikes holds a strong market position in Italy and targets urban commuters, cycling enthusiasts, and eco-conscious consumers. The US bike market is dynamic, with major players like Trek, Specialized, and Giant. Benti Bikes aims to achieve a 5% market share within the first year and build brand awareness among urban commuters and cycling enthusiasts aged 25-45. You will gather insights from Alessandra Moretti, the Marketing Director of Benti Bikes, and consult with Ethan Sullivan, an SEO Specialist at Catalyst Media, to develop a strategy that aligns with Benti Bikes’ goals.

As Jordan Thompson, a Digital Project Manager at Catalyst Media, your mission is to recommend digital marketing strategies for Benti Bikes’ entry into the US market. You will interact one-on-one with Alessandra Moretti to understand the brand’s goals and unique selling points. Additionally, you will consult with Ethan Sullivan to gain expertise on optimizing Benti Bikes’ online presence. Your tasks include analyzing the competitive landscape of the US market and recommending digital marketing channels such as performance marketing, SEO, and YouTube campaigns. Your goal is to ensure that the proposed strategies align with Benti Bikes’ goals and expectations.

– Engage in productive conversations with Alessandra Moretti and Ethan Sullivan.
– Analyze the competitive landscape and identify relevant insights for Benti Bikes’ market entry strategy.
– Recommend and prioritize digital marketing channels to support Benti Bikes’ US market entry.
– Ensure your recommendations align with Benti Bikes’ goals of achieving a 5% market share, increasing online engagement by 30%, and achieving a 15% conversion rate from digital campaigns.

Team

Who you will work with in this Simulation
Your team is 100% generated by AI – you will not interact with real people and no human will read your conversation.

Alessandra Moretti
Marketing Director at Benti Bikes

Ethan Sullivan
SEO Specialist at Catalyst Media

Samantha Lee
Senior Account Manager at Catalyst Media

Organization

A prominent digital marketing agency based in New York City, United States, renowned for its innovative and data-driven marketing strategies.